By: Melissa K. Duffy (guest post)
So, I was walking through the isles in a
Target store, looking for dish detergent, and I stumbled upon an
opportunity for a blog post for class that seemed to be screaming to me
from the shelf. I had so many opinions about it, that I felt I just had
to take a picture of it with my phone for my post.
This Barbie doll reminded me of class discussions we had about the
Lolita Effect (media's sexualization of young girls) and about pressure
that the media puts on females to fit a one-size-fits-all definition of
beauty. As you can see, like most Barbie dolls, this doll looks thin and
tall, which is what the media presents as the definition of beauty.
Moreover, this Barbie doll's main consumer is little girls (or the
parents of little girls), which makes this Barbie doll a huge influence
on the development of most girls. This is because these dolls are some
of the first types of media exposure that many girls are exposed to.
Young girls see commercials for these dolls that, like any format for an
advertisement, do two things: 1) create a problem, and then 2) offer a
solution for it. More specifically, an ad for these dolls might state
something along the lines of "no one wants to play with an ugly doll",
and then "we have a solution, this pretty, perfect doll". The message
these girls receive is: "This doll is the definition of beauty". This
process is what leads young girls to feel insecure and to believe that
they are only worth as much as they are "beautiful".
Another issue I have with this Barbie doll, which stood out to me the
most, was the way this Barbie doll is dressed. The outfit is not
necessarily an issue, but the fact that this doll is dressed like this
and is intended to be marketed to young girls is. What makes it a bigger
issue is that it only accentuates the doll's "ideal" body and seems to
be the main focus of the doll. That is, this Barbie has no theme to
market (she is not "teacher Barbie" or "doctor Barbie" or even "actress
Barbie"- which, one could argue, could be the reason for the dress if
she was supposed to be at an award ceremony). It seems that this Barbie
is nothing but "Barbie in a revealing dress". This operates under the
assumption that it is in fact a positive thing to look "ideal" and to
wear revealing clothing to accentuate it, and, therefore, no need be for
a female to offer any other qualities (e.g.: personality,
intelligence..).
Overall, I was surprised to see this doll so casually displayed in the
isle in Target. I was aware that most Barbie dolls often reinforce the
one-size-fits-all definition of beauty, but I was surprised to see it so
obviously displayed and highlighted by the dolls revealing dress.
Wow, Melissa! Thanks for your blog. I could not agree with you more that this doll represents an ideal of what a young girl should look like, and it is the wrong ideal. This message being sent to our children is appalling to me also. For example, the Lolita effect is about the media’s sexualization of young girls before they hit puberty. And you spotted it perfectly with the doll. However, this form of advertisement or media symbolism definitely creates more than two issues for the parent and the little girl. For instance, the parent of the young girl might tell her daughter that she cannot have that doll. As a result, the child more than likely will become upset and may ask, why…? And, the young girl might start crying and also make a big scène in the store. And we all know the moms’ answer to why the daughter can’t have that doll, it’s “because I said so.” In addition, the mother is protecting the child’s future self- esteem, because most young girls will not grow up to look like that doll. Finally, a small female child will not understand why her mom does not want to buy her that Barbie doll, and that it's a doll dressed up like a sexy woman going to a night club, or because it’s dressed up to promiscuously. In my opinion, that doll puts out a trampy image for all young women to see and it is distorted.
ReplyDeleteThe Lolita Effect caught my attention because I think it is the perfect example of one of the problems that little girls are having today, poor self esteem and self worth. Many little girls are living with the belief that they have to look like Victoria’s Secret models or a Barbie doll. To conform to society’s image of beauty, little girls starve themselves. It is true that we are all unique and we all have individuality; we are not robots that do everything that society says. But when we hear about a seven year old suffering from anorexia and bulimia we ask ourselves how society is influencing our children. I would say that society tells women every day how they should look and behave without measuring the influence that it is having on younger generations.
ReplyDeleteTo me not only is the Barbie dressed very inappropriately for children but it kinda scares me. The eyes and smile creep me out a bit. This is definitely young girls's first exposure to what they "should" look like. Pretty horrible.
ReplyDelete